Renata Zandonadi Quaglia's journey from a cotton farm in Brazil to becoming a creative force in New York City is nothing short of captivating. Her artistry, characterized by vibrant colours, contrasting textures, and whimsical touches, bridges traditional craftsmanship with modern innovation.

In this exclusive interview, Renata shares her story of transformation, the influence of her roots, and her recent collaboration with Björk and Berries on the Eau de Parfum "Ros." For those who appreciate the intersection of art, culture, and originality, Renata's insights are a masterclass in creativity.

Journal Talks: Renata, your journey from Brazil to the creative scene in New York City is truly inspiring. How did your early life on the farm shape your love for textiles and craftsmanship? What were some of your first creative projects, and how do they connect to your work today?

Renata: Thank you. My early life in Brazil was profoundly formative. Growing up in that rural environment, I deeply appreciated nature, simplicity, intention, and tradition. It taught me the value of resourcefulness.

While my father's passion for agriculture influenced my path, it was my grandmothers who truly sparked my love for textiles and craftsmanship. I remember making crochet blankets for my dolls and creating countless collages. I've always been fascinated by transforming something existing into something completely different and exciting—a concept that carries through to my work today.

Though my early years weren't filled with direct cultural experiences, art and fashion captivated me from a young age. Magazines became my window into a vibrant world that I always dreamed of exploring.

Journal Talks: Having lived in Brazil and New York City, you've experienced two vastly different worlds. How do these environments influence your creative process? Did they inspire your work on the "Ros" campaign in particular, given its inspiration from the mystical and untamed nature?

Renata: Absolutely. Brazil's vibrant natural beauty and rich cultural heritage inspire a sense of organic, free-spirited creativity in my work. In contrast, New York City's energy—its dynamism and boldness—pushes me to experiment and structure my ideas in new ways.

For the "Ros" campaign, blending these influences was essential. The mystical essence of the fragrance felt like a perfect harmony between Brazil's wild beauty and New York's edgy, modern vibe.

Journal Talks: Were there specific challenges or breakthroughs in translating the fragrance's story into your art?

Renata: The biggest challenge was definitely translating something as abstract as a scent into a visual form. Fragrance is a sensory and emotional experience, so I focused on capturing those aspects. It was about finding the right balance—representing the fragrance in a personal and resonant way.

I think my breakthrough moment was when I started to connect the scent's emotional impact with specific textures and colours, creating pieces that truly embody the essence of "Ros."

Journal Talks: Finally, what words of wisdom would you offer aspiring artists who are just starting out? What has been the most important lesson you've learned on your journey?

Renata: I would say stay true to your unique vision. It's so important to keep sight of what makes your work personally meaningful, no matter the trends or external pressures.

The most crucial lesson I've learned is the power of persistence. Challenges will always be there, but you'll find your path if you keep pushing boundaries, experimenting, and staying dedicated to your craft. Passion and dedication are the guiding lights through it all.