OUR PHILOSOPHY
KIND TO SKIN, PEOPLE, ANIMALS AND NATURE
In Sweden, wild forests cover a full 57% of our country. Nature is a luxury in the world, for us in Sweden it’s part of our daily lives. In our products, we use the best ingredients that nature has to offer. We aim to celebrate and protect our environment and want to create products that are kind to skin, people, animals and nature.

We research ingredients that have been used traditionally in Sweden for centuries. We source as much as we can locally and aim to preserve the prevalence of the Nordic flora. We always strive to use a minimal amount of ingredients, but with maximum effect. As an example our Eau de Parfums are all vegan and made of organic fermented alcohol made from waste of vegetable extracts from the food industry – like sugarbeets. 
ECOLUXURY
To ensure that all Björk and Berries products are safe and natural we have defined a strict standard to which all of our products are held. We call it our ECOLUXURY CRITERIA.

ECO for us means carefully selecting the most potent ingredients that nature has to offer to develop clean, non-toxic formulas that are kind to skin, people, animals and nature.

LUXURY means we never compromise on results and quality – we create refined products where texture, scent and performance are all of equal importance.

We are always clear and transparent about our products and ingredients, and have created a symbolic language for our Ecoloxury Criteria, which you can find on our products and on the product pages of our website. The individual percentages of natural and certified organic ingredients are specified on each individual product and product page.

Discover more details about our symbols below.
Natural ingredients, 95–100%
(No parabens, mineral oils, PEG, SLS/SLES, MI (MIT), MCI/MI or silicones)

Eau de Parfums
Natural ingredients, 80-89%
Natural ingredients, 95–100%
(No parabens, mineral oils, PEG, SLS/SLES, MI (MIT), MCI/MI or silicones)

Eau de Parfums
Natural ingredients, 80-89%
Certified organic ingredients, 10–100%
Our Bath Salt and Scrub Soap deviate from this range, for more details see product packaging or the product pages on our website: Bath Salt, Scrub Soap.
Certified organic ingredients, 10–100%
Our Bath Salt and Scrub Soap deviate from this range, for more details see product packaging or the product pages on our website: Bath Salt, Scrub Soap.
Made in Sweden using a minimal amount of ingredients, with maximum effect. Our formulas are never rushed through production, we give ourselves time to get it right. We call it slow beauty.
Made in Sweden using a minimal amount of ingredients, with maximum effect. Our formulas are never rushed through production, we give ourselves time to get it right. We call it slow beauty.
All our facecare products are dermatologically tested.
All our facecare products are dermatologically tested.
Cruelty free and kind to skin, people, animals and nature.
Cruelty free and kind to skin, people, animals and nature.
All our products are vegan except for our Rescue Balm and Rescue Cream which contain cruelty free beeswax. We are working on updated vegan formulations for these two products.
All our products are vegan except for our Rescue Balm and Rescue Cream which contain cruelty free beeswax. We are working on updated vegan formulations for these two products.
The bottles in our Hand, Body and Hair assortment are made with 100% recycled plastic.
The bottles in our Hand, Body and Hair assortment are made with 100% recycled plastic.
All our Eau de Parfums are made of organic fermented alcohol, made from waste of vegetable extracts from the food industry, like sugarbeets.
All our Eau de Parfums are made of organic fermented alcohol, made from waste of vegetable extracts from the food industry, like sugarbeets.
Cruelty free and kind to skin, people, animals and nature.
Cruelty free and kind to skin, people, animals and nature.
All products in our Home collection are vegan.
All products in our Home collection are vegan.

Our formulas are never rushed through production, we give ourselves time to get it right and to create the best products that we possibly can. We call it slow beauty.

SLOW BEAUTY MADE IN SWEDEN
Our products are made in Sweden. This means that we produce locally and work with partners that adhere to some of the strictest policies in the world when it comes to people and the environment.

We maximise our formulas. You only need a small amount to achieve the desired effect. All our products are unisex and we encourage sharing within a household.
OUR PACKAGING COMMITMENT
We aim to always update our packaging according to the most sustainable options currently available and suitable for our formulas and products. 

We strive to balance sustainability and functionality and to be on par with the latest developments with the goal to have 100% possibility to recycle all components. 

We make an effort to make all our products beautiful, to encourage thoughtful handling and recycling. Our products should be easy to recycle or beautiful to keep.

In 2019 we did extensive work on all our products and packaging. This resulted in that we from 2020 onwards will:
- Use 100% recycled PET bottles for the entire hand and body range
- Use glass bottles for our entire facecare range
- Only use 100% FSC paper
- Reduce packaging and make our products smarter and more multifunctional 
“We are on a constant mission to improve the way our products are made through our supply chain and to encourage consumers, and the whole beauty industry, to make mindful choices.”
– Isabelle Lewenhaupt, CEO and owner