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If you've been to a wine tasting, you know the importance of the swirl and inhaling the aroma. You swirl the glass to lift the alcohol over the rim and get the flavours to kick in.
When trying a fragrance, the procedure is almost the same; only you don't drink the liquid you inhale it.
When you enter our website and click on FRAGRANCES, you enter the world of Björk and Berries Eau de Parfum.
But do you know how to "read" the scent descriptions that follow each Eau de Parfum?
Here is a guide to help you to experience our perfumes better.
What is SCENTS
"The scent of September captures the first day of fall at the farm. The stacks of hay are warm in the afternoon sun and blend together with the scent of harvested fruits and a blue sky..."
The text above is part of the SCENT description of our latest launch SEPTEMBER; it is the overall character and the inspiration for the fragrance.
To better understand what "a day at the farm" might smell like we have the FRAGRANCE NOTE segment below to explain.
Fragrance notes are the ingredients that the perfume is made of, perfume makers carefully select notes to make sure a fragrance both smells pleasant and evokes an experience. The ingredients are categorized in top notes, heart notes and base notes.
The top notes have higher volatility and evaporate faster, while notes at the bottom can linger for up to 6 hours.
The top notes form the top layer of a fragrance and are the ones you detect first after spraying on the perfume. Top notes usually evaporate quickly, remaining around for the first 5 to 15 minutes. They are the first impression, shape the story and makes the transition into the next fragrance note.
Common top notes include citrus scents, for an example in SEPTEMBER we have Pomelo and Kumquat.
The heart notes make up the "heart" of the fragrance; their purpose is to preserve some of the top notes' aroma while introducing new scents to deepen the experience. They work as a buffer for the base notes, which may not smell pleasant on their own. They make up around 70 per cent of the perfume and last longer, 20 to 60 minutes.
Heart notes are usually full-bodied and aromatic like floral oils; in SEPTEMBER we have Apple Blossom and Jasmine.
The base notes form the foundation of the fragrance and kick in after about 30 minutes after spraying on the perfume.
They help to carry the other notes, and because they sink into your skin, the base notes can linger for up to 6 hours adding depth and richness.
Base notes are smoky, woody and musky, in SEPTEMBER we have Vetyver smoke and Guaiac wood.
We hope this little guide will help you understand the Björk and Berries world of fragrances.